a smarter strategic and creative alternative.

Black and white logo with a white letter 'S' inside a black circle.
A classical sculpture of a woman seated on a rock, with a modern sneaker on one foot.
Screenshot of a Facebook page with comments and posts, including partial images of people, a man holding a tool, and another person lying on the ground among leaves.
Two children sitting in a movie theater, watching a film, with popcorn and drinks in front of them.
Person reaching into a gray cooler bag containing energy bars, with a white towel on a surface nearby.
A healthcare worker wearing blue scrubs pushes a mobile medical cart down a hospital corridor.
Close-up of white flower blossoms with yellow stamens against a blurred green background.
Collage of people with dogs, including children, in various outdoor and indoor settings. A social media notification for a subscription to Rachel Flynn is visible.

WE ARE SMART.

SMART’s an Australian creative independent spanning Melbourne, Sydney, Brisbane and New Zealand. One of Australia’s longest running independent agencies, SMART was launched by globally awarded creatives Ben Lilley and John Mescall with a founding vision to provide “a smarter strategic and creative alternative to traditional agency thinking”, for clients and staff alike. Almost 3 decades of globally award-wining creative campaigns are now testament to this founding vision.

We all worked in multinationals before launching SMART. So we’ve been dedicated from the start to creating something different. The kind of agency we always wanted to work in, but could never find. The result is an agency described by B&T Magazine as “the new-age agency” and AdNews as “one of the best known independent advertising success stories in Australia”. 

Our work includes some of the world’s most recognised brands, from adidas, ANZ Bank, Bic, Coca Cola and Ferrero, to Levi’s, McDonald’s, News Limited, Specsavers, Unilever, Volvo and Vodafone. We’ve been globally recognised in the AdNews, B&T and Campaign Brief Agency of the Year awards, as well as local and global creative and effectiveness award shows including the Effies, Cannes Lions, New York Festivals and One Show.

SMART’s services encompass the full spectrum of creative communications. From brand strategy, consulting and design, to PR and content, across multi-channel campaign production. Deliver world-class, high-impact brand performance, with the creativity and agility of a globally awarded independent. 

Local expertise. Global creativity. That’s SMART.