SMART is an Australian creative independent operating across Melbourne, Sydney, Brisbane and New Zealand. One of Australia’s longest running independent agencies, SMART was launched by ex-multinational creatives Ben Lilley and John Mescall with a founding vision to provide “a smarter strategic and creative alternative to traditional agency thinking”, for clients and staff alike. Almost 3 decades of globally award-wining creative campaigns are now testament to this founding vision.

Having worked in multinationals prior to launching SMART, the agency’s management team has been dedicated from the beginning to creating something different. The kind of agency we always wanted to work in, but could never find. The result is an agency described by B&T Magazine as “the new-age agency” and AdNews as “one of the best known independent advertising success stories in Australia”.

SMART’s clients have included some of the world’s most recognised brands, from adidas, ANZ Bank, Bic, Coca Cola and Ferrero, to Levi’s, McDonald’s, News Limited, Specsavers, Unilever, Volvo and Vodafone. Our work has been globally recognised in the AdNews, B&T and Campaign Brief Agency of the Year awards, as well as local and global creative and effectiveness award shows including the Effies, Cannes Lions, New York Festivals and One Show.

Our services encompass the full spectrum of creative communications, seamlessly integrating brand strategy, consulting and design, PR and content, and multi-channel campaign production. To deliver unified, high-impact and effective brand ecosystems, with the creativity and agility of a globally awarded independent.

Local expertise. Global creativity. That’s SMART.